They’ll have you to thank for it! Interaction and CTAs This shouldn’t be a lengthy, in-depth article-it just needs to be something bite-sized that allows your reader to come away with knowledge they didn’t have before. Offer advice on home improvement projects that will add value to a home, or take a seasonal angle and address maintenance questions that come with the changing of the weather. Define real estate terms and jargon, and explain the nuance behind similar ones. Include straightforward how-tos and checklists to kickstart a moving or home redesign experience. Part of providing value to your newsletter recipients is sharing information and expert knowledge that will make their lives easier. Knowing that they might see someone they know or someday be featured themselves will help keep your contacts excited about the next newsletter! You could even spotlight a recent client who’s all settled in their dream home, or feature a particular local neighborhood and point out its charms. This is also a great place to share the love and feature local business owners or highlight your partners in lending and moving. You could spotlight upcoming events around town, or better yet, host one and use your newsletter to invite people to it! Getting local updates like these will help your network feel connected with you and their community, which can be incredibly meaningful, especially for those who recently relocated. Go beyond strictly real estate-related material to explore high-interest topics on a local level.
Showcasing your knowledge about the market you work in can help people to trust you as well as keep your name top-of-mind. If there’s big news in the broader real estate world or any government initiatives that might be helpful for your clients, share that too! Give your take on market statistics and explain trends in a way that’s easy to understand. Write a quick article on recent sales and local statistics to create a brief snapshot of market information. Let people know what’s going on in the world of real estate where they live so that they can stay informed even if they’re not currently looking to buy or sell. Look to create a nice mix of consistency and freshness by using the same few building blocks and buckets on a rotating basis. Keep things digestible by making sure all of the content in your newsletter is quick and bite-sized.
#Real estate newsletter content professional#
If writing isn’t your cup of tea, you might consider creating outlines and partnering with a real estate copywriting professional to ensure the newsletters end up as polished as you want them. The newsletter’s value is entirely dependent on the content you include. In the same way that posting on your blog and sharing local news on your social media pages positions you as someone knowledgeable about your area and real estate processes, sending this information via a newsletter is an even more direct and targeted expertise statement. Newsletters are also great opportunities to show that you’re an expert.
Whether it’s an old friend from high school who’s ready to downsize or a former client with a broad network, you want your name to be the first one that comes to mind when anyone in your contact circle hears the word “realtor.” Not only will this ensure that they come to you when they do want to buy or sell a home, but it also makes them much more likely to refer you to a friend down the line. It’s a polished resource that’s valuable and engaging-and ideally leaves everyone looking forward to the next one! Why do I need one?įor the same reason that it’s smart to send birthday cards and holiday gifts out to your sphere of contacts, it’s a great idea to share content regularly and directly in order to keep your name top of mind. In addition to pop-bys and calls to check in with their sphere of contacts, many agents utilize their website and social media pages to share information and establish expertise in the field.Ī newsletter combines the intent and form behind all of those methods and serves to consistently get your name in front of the people who matter most and provide them with value and information straight from the source.Ī real estate newsletter is a well-formatted report on high-interest topics that you distribute directly to your past and potential clients (aka, anyone in your network). Staying informed on the people in your life and knowing when you can step in to support can be the difference between sinking and swimming as an agent. Being a realtor means being a master networker.
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